Option as it will be perceived

We see a clear example with Porcelanosa or Ferrero Rocher and Isabel Presley. citizen Ordinary normal people who have a community with which they talk interact and share. Their power lies precisely in the fact that they feel like equals. Professional Occupational They are professionals whose authority comes from their work and expertise. They have a solid personal brand and an extensive background that positions them as leaders in their sector and therefore they have a high capacity for influence. celebrity They are famous people who are in the limelight . He is in the midst of his moment of fame a fact that brands can take advantage of. How to choose the right influencer When implementing an influencer marketing strategy you must be careful in selecting the person who will represent your brand.

Before you get started keep these premises in mind Having many followers is not Portugal Mobile Number List synonymous with success . It shouldnt be a deciding factor either. Before looking at these types of metrics analyze the persons activity what type of content they publish what their conversation topics are how they relate to their audience if they respond and interact. The influencer must be aligned with your objectives and brand values . Their target audience must be similar to yours . Find out if they have worked for your competition before or if they are a brand lover.





If you have collaborated with your competitors rule it out as an as a forced collaboration and you will lose credibility. A good indication that you are on the right path is that the influencer is interested in your brand or the product or service that you are going to show. If he spends time evaluating whether collaboration is convenient for his audience it means that he takes care of his community and that not everything is about money. The key to an influencer marketing campaign is trust and authenticity. Take care of your collaborator.